Have you come across any stories about the new CEO of Starbucks, Brian Niccol, who’s going to be commuting 1,000 miles to his office at least once a week, maybe three times, in a private jet? So at least two flights every week of 1,000 miles and possibly as many as six flights.
In 2018, Starbucks did a big virtue signal over how it would stop using plastic straws in their attempt to help save the planet from the effects of climate change.
Seems a bit at odds with their new CEO using a private jet to get to the office, doesn’t it?
Anyway, there have been plenty of people pointing out the hypocrisy, so let’s consider a different angle.
Last year Dylan Mulvaney took a swig of Bud Light. The backlash was immense to the point that the parent company’s stock fell by 20% in value within a couple of months. That the result of Budweiser customers coming together to boycott the business in response for them having the nerve to use a transgender person to promote their beer.
So people got upset about someone wearing a dress drinking beer to the extent that they stood up and turned their back on a the company behind it.
We don’t seem to see a similar response to the fact that Starbucks are paying lip service to combating climate change.
Maybe if he wore a dress during his commute and insisted on the pilots addressing him as Briana, we might see people get a bit upset and start holding Starbucks to account.