In 2018, Starbucks did a big virtue signal over how it would stop using plastic straws in their attempt to help save the planet from the effects of climate change.

Seems a bit at odds with their new CEO using a private jet to get to the office, doesn’t it?

Anyway, there have been plenty of people pointing out the hypocrisy, so let’s consider a different angle.

Last year Dylan Mulvaney took a swig of Bud Light. The backlash was immense to the point that the parent company’s stock fell by 20% in value within a couple of months. That the result of Budweiser customers coming together to boycott the business in response for them having the nerve to use a transgender person to promote their beer.

So people got upset about someone wearing a dress drinking beer to the extent that they stood up and turned their back on a the company behind it.

We don’t seem to see a similar response to the fact that Starbucks are paying lip service to combating climate change.

Maybe if he wore a dress during his commute and insisted on the pilots addressing him as Briana, we might see people get a bit upset and start holding Starbucks to account.